First, identify
the product's features and benefits.
You need to have
complete understanding about why customers would be attracted to your Promotional products.
Is it because of the price or are you offering a special feature that your
competitor cannot?
When it comes to
promoting your product you'll also want to determine if you can tie additional
incentives to the campaign. For example, if you are a bank that is promoting a
special CD, should you offer a special one-time rate increase to the current promotional
rate as a way to create excitement and possibly a sense of urgency? Be clear
about exactly what you are offering and why are you offering it.
Second, pinpoint
which media or sales techniques will garner the highest response.
If you have a
track record of selling Wholesale promotional
gifts in the past, you may have an idea about what gets
customers to respond. Sometimes it is one approach or a combination of
approaches.
However, you can
review past customer behaviors and general trends. Did you get a decent
response from a recent postcard mailing or did customers respond to the
telemarketing efforts? Possibly one-on-one personal sales are what did the
trick.
Other examples
of promotional product media includes TV, radio, billboards, e-mail blasts,
newspaper and magazine ads, in-house merchandising and promotion, employee
contests and events or parties.
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